Design for healthcare
An agentic-AI based healthcare experience
for the medical professionals
The problem
Doctors feel immense pressure managing appointments, records, and billing, which adds to their stress and fatigue. When these tasks detract from patient care, the risk of errors increases, leaving doctors with feelings of guilt and frustration.
Target users
Doctors and healthcare professionals struggling with heavy patient loads, appointment management, health records, and billing.
Business viability
The global agentic AI healthcare market was valued at USD 538.5 million in 2024 and is expected to reach USD 760 million in 2025. This signals a great opportunity use the AI technologies for medical professionals.
Design Process
IDF Design Thinking
The five-step design thinking process is a human-centered approach to problem-solving. It involves five phases: Empathize, Define, Ideate, Prototype, and Test with users to refine the final solution.
Design philosophy
Users' need, tech endorsement and business viability.
I believe in a design that resonates with users' priorities, one that engages not only at the level of functionality but also at the level of emotion. A design endorsed by the latest technologies, one that fits within the current market dynamics and is resilient enough to withstand upcoming market shifts and triggers.
01
Empathize
Insights from real users
interviewed three doctors and found some amazing insights into the challenges they face.
Dr. Priya Singh
Insights
01
"We feel overwhelmed by paperwork, from patient records to insurance"
This administrative burden is seen as a necessity, but it consumes a significant portion of our day, leaving them with less time for meaningful interactions with their patients.
01
"Staying compliant with ever-changing regulations is a huge source of stress"
Rules, documentation are always being updated, forcing us to constantly re-learn procedures and adapt their workflows. This constant change is mentally exhausting and adds a lot of pressure.
03
"Existing software requires excessive clicks and manual data entry"
Many doctors are forced to use outdated, clunky EHR systems that are not intuitive. Instead of helping, this poor technology adds to their frustration and increases the risk of errors, making their jobs even harder.
Dr. Rohan Patel
Insights
01
"I can never truly relax, and the stress is constant"
Making life-or-death decisions while also handling a huge amount of administrative work.
02
"I'm constantly "on" : working long hours, being on call, and doing paperwork after hours"
My job makes a work-life balance feel impossible. I'm constantly "on"—working long hours, being on call, and doing paperwork after hours. There's just no time for my family or myself, and it's leading to burnout.
03
"Sometimes we feel emotionally detached"
Dealing with constant illness and loss is emotionally draining. Over time, it can lead to emotional fatigue, making us feel detached.
Dr Anika Sharma
Insights
01
"Back-to-back schedule leaves little time to properly communicate with patients"
Doctors feel rushed when explaining procedures, answering questions, or discussing follow-up care. This lack of time can lead to patient dissatisfaction, and need for additional, time-consuming follow-up calls.
02
"With no time to pause, doctors are more prone to making errors during the booking"
Rushed scheduling leads to double-bookings, misplaced appointments, and incomplete information, causing disruptions and added administrative work to correct.
03
"A jam-packed schedule makes it impossible to allocate extra time"
Because doctors are forced to handle every case within a strict time slot, the quality of care can be compromised. This leads them to rush through diagnoses and treatment plans, resulting in feelings of guilt and professional dissatisfaction.
02
Market Research
Understanding the competitors
Top Market Players
Insights from market research
Poor user interfaces that require numerous clicks
AthenaOne and Epic, top market players, are reactive medical platforms that require a significant effort to learn. This distracts doctors during patient examinations, leading to frustration and burnout. As a result, they feel a sense of guilt, believing that routine tasks have taken precedence over their main purpose of treating people.
03
The Gap
Challenges Persist: Complexity, Cost, and Burnout
01
Steep learning curves and IT struggles
These systems are too comprehensive, which means they can be difficult to learn. For doctors and staff in smaller practices, who may not have dedicated IT support, this is a major barrier. They may feel overwhelmed and unprepared, even after initial training.
02
Technology distracting from patient care
When a doctor is struggling to navigate a complex interface, their attention is pulled away from the patient in front of them. The focus shifts from patient care to software, which can compromise the quality of the visit and make the doctor-patient interaction feel less personal and empathetic. This is a primary source of distraction and dissatisfaction for doctors.
03
Click fatigue
The interfaces of these systems are overloaded with information, which leads to "click fatigue." We have to click through so many screens just to do simple tasks. Instead of helping, it just adds to our workload and makes our jobs more frustrating.
04
User Flows
How platform will work at the backend
05
Final Product
An Agentic AI based experience
06
Usability testing
Feedback from real world users
The concept has received positive feedback from users, who have found it to be a game-changer for their practices. Users appreciate the automation features, which have simplified appointment scheduling and feedback management. The intuitive design and efficiency of the system have lifted a significant weight off their shoulders, allowing them to focus more on patient care.
Key Learnings
"Through this initiative, I've learned the value of design systems and how to utilize them to ensure consistency and continuity. I've also come to appreciate the importance of minimal designs, as they help avoid confusion for users and provide clarity and confidence"
Let’s collaborate.
Enhancing Shipment Tracking Accuracy with a Logistics Control Tower
Initiative overview
Worked on the logistics control tower to enhance end-to-end visibility and provide recommendations for potential delays that could disrupt the production lines.
Target users groups
The target customer base comprises logisticians tracking shipments, SCM teams scheduling purchase orders, and plant teams generating requirements. These groups collaborate to ensure uninterrupted production.
Business Impact
In 2024, shipment delays accounted for 2.5% of overall shipments and cost companies significantly in production, totaling approximately $2M USD.
Design Process
IDF Design Thinking
The five-step design thinking process is a human-centered approach to problem-solving. It involves five phases: Empathize, Define, Ideate, Prototype, and Test with users to refine the final solution.
01
Workshop 01
Insights from users
interviewed three doctors and found some amazing insights into the challenges they face.
Workshops 01
What logisticians were going through
Insights
01
Visibility & Data Latency
"Fragmented views (no single global map or drill-down by region/country/plant). Stale ETAs (e.g., >2 hours); late Cognos runs; unreliable carrier ETAs (esp. ocean). “No update” windows create blind spots and hide risks."
02
Operational Performance
"Rules, documentation are always being updated, forcing us to constantly re-learn procedures and adapt their workflows. This constant change is mentally exhausting and adds a lot of pressure"
03
Alerting, Risk and dicision impact
"We are stuck quantifying line-stop risks manually, forcing us into exhausting, spreadsheets every time a delay hits. Without instant risk alerts and notifications, mitigating the delays are difficult."
03
The Gap
Manual tasks and messy data keeps the team stressed and stuck in a loop of constant firefighting.
Logisticians struggle with fragmented systems, unreliable data, lack of predictive tools, and minimal automation resulting in constant firefighting, manual follow-up, delayed decisions, and increased operational stress.
04
User Personas
Velu Murgan
35, Logistics Analysts at Chennai
01
His mindset, spirit and pshyche
This dedicated problem-solver manages logistics cost-effectively but feels the strain of chaotic data and constant "firefighting." They prioritize structure and reliable information over flashy changes, preferring familiar tools like WhatsApp and email. Ultimately, they seek low-risk improvements that bring stability and predictability to their demanding workday.
02
Behavioural Aspects
An exceptionally committed professional, they work any hour necessary to prevent production stops. They balance heavy Excel tracking with proactive, respectful communication, preferring direct calls to stay ahead of risks and keep the supply chain moving.
03
Alerting, Risk and dicision impact
It’s exhausting and feel like he always one step behind. Without a clear, real-time view of your data, he is forced into endless firefighting, leaving him drained and stuck reacting to crises instead of having the space to actually plan ahead.
05
Final Product
Dashboard with
06
Impact
Evaluating effectiveness and efficiency
~27%
Logisticians spend ~27% less time mitigating potential delay risks in road shipments.
~50%
Reduction in delayed shipments in April 2025.
4.5
Satisfaction score among the employees.
Let’s collaborate.
Enhancing Shipment Tracking Accuracy with a Logistics Control Tower
Initiative overview
Worked on the logistics control tower to enhance end-to-end visibility and provide recommendations for potential delays that could disrupt the production lines.
Target users groups
The target customer base comprises logisticians tracking shipments, SCM teams scheduling purchase orders, and plant teams generating requirements. These groups collaborate to ensure uninterrupted production.
Business Impact
In 2024, shipment delays accounted for 2.5% of overall shipments and cost companies significantly in production, totaling approximately $2M USD.
Design Process
IDF Design Thinking
The five-step design thinking process is a human-centered approach to problem-solving. It involves five phases: Empathize, Define, Ideate, Prototype, and Test with users to refine the final solution.
01
Workshop 01
Insights from users
interviewed three doctors and found some amazing insights into the challenges they face.
Workshops 01
What logisticians were going through
Insights
01
Visibility & Data Latency
"Fragmented views (no single global map or drill-down by region/country/plant). Stale ETAs (e.g., >2 hours); late Cognos runs; unreliable carrier ETAs (esp. ocean). “No update” windows create blind spots and hide risks."
02
Operational Performance
"Rules, documentation are always being updated, forcing us to constantly re-learn procedures and adapt their workflows. This constant change is mentally exhausting and adds a lot of pressure"
03
Alerting, Risk and dicision impact
"We are stuck quantifying line-stop risks manually, forcing us into exhausting, spreadsheets every time a delay hits. Without instant risk alerts and notifications, mitigating the delays are difficult."
03
The Gap
Manual tasks and messy data keeps the team stressed and stuck in a loop of constant firefighting.
Logisticians struggle with fragmented systems, unreliable data, lack of predictive tools, and minimal automation resulting in constant firefighting, manual follow-up, delayed decisions, and increased operational stress.
04
User Personas
Velu Murgan
35, Logistics Analysts at Chennai
01
His mindset, spirit and pshyche
This dedicated problem-solver manages logistics cost-effectively but feels the strain of chaotic data and constant "firefighting." They prioritize structure and reliable information over flashy changes, preferring familiar tools like WhatsApp and email. Ultimately, they seek low-risk improvements that bring stability and predictability to their demanding workday.
02
Behavioural Aspects
An exceptionally committed professional, they work any hour necessary to prevent production stops. They balance heavy Excel tracking with proactive, respectful communication, preferring direct calls to stay ahead of risks and keep the supply chain moving.
03
Alerting, Risk and dicision impact
It’s exhausting and feel like he always one step behind. Without a clear, real-time view of your data, he is forced into endless firefighting, leaving him drained and stuck reacting to crises instead of having the space to actually plan ahead.
05
Final Product
Dashboard with
06
Impact
Evaluating effectiveness and efficiency
~27%
Logisticians spend ~27% less time mitigating potential delay risks in road shipments.
~50%
Reduction in delayed shipments in April 2025.
4.5
Satisfaction score among the employees.